Who We Are and What We Value at Rydell Honda
Who We Are
The Rydell Company was founded by Leonard Rydell (1913-2000) who started in the car business in the 1940's in Montgomery, Minnesota. In 1954, at Chevrolet's request, he moved to Grand Forks, North Dakota to operate the Chevrolet dealership. Leonard had many strongly held business and personal philosophies that served him well. These philosophies, known as "Leonardism's", help guide our group through our daily business and personal decisions.
In 1976, Leonard sold the business to his son, Wes. Under Wes' direction, Rydell Chevrolet converted to the one price, no hassle, no haggle pricing policy that is followed today. In subsequent years, Rydell Chevrolet added Cadillac, Oldsmobile, GMC, Pontiac and Buick franchises to their lineup in Grand Forks. In 2005, Rydell added the Saturn brand to our model lineup in Grand Forks. Over the years some industry brands have come and gone.
In 1980, Leonard and Wes helped one of their managers purchase a dealership in Mandan, North Dakota. Their goal was to help that manager to eventually own the dealership outright. The plan worked and Leonard and Wes have repeated the process with many other managers since then. The Rydell Group has now grown to over 83 dealerships in 17 states and continues to grow to this day. Todays brands in the Rydell group across the states include Chevrolet, GMC, Buick, Cadillac, Ford, Honda, Nissan, Subrau, KIA, Toyota, Volkswagen, Chrysler, Mitsubishi, Dodge, Jeep, and Ram.
What We Believe
At the Rydell Dealerships we believe in our Vision Statement "To be so effective that we are able to be helpful to others". It is our goal to be an industry leader in providing unmatched quality in all of our automotive products and services: What we value most? To ensure the success to our business and the well-being of our employees.
The Value of Honesty and Integrity
All decisions are to be made with integrity. Leadership is setting a good example and expecting as much from yourself as from others.
The Value of Individual Responsibility and Accountability
We are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality of our products will show our customers we really care.
The Value of Unconditional Dedication to Excellence
There is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.
The Value of Cooperation and Communication
Close mutual support of one another is a fundamental tenet. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.
The Value of Our People
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self-respect, and self-discipline.
The Value of Ongoing Improvement
We don?t accept the status quo. Our goal is constant improvement and ongoing education. We believe in providing opportunity for personal, professional, and organizational growth within our company.
The Value of Being Good Community Citizens
We give willingly to and are actively involved in the support of our communities, because they provide us our success.
What we strive to do every day?
1. Exceed our customer' and employees' expectations and maintain their loyalty for a lifetime.
2. Provide an atmosphere that encourages employee and teamwork, integrity and excellence.
3. Improve sales, service and operational standards to ensure longterm market leadership and profitability.