Mission The goal of Rydell dealerships is to be an industry leader in providing unmatched quality automotive products and services. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence. Together we will set and continually improve sales, service and operational standards to ensure long term market leadership and profitability. It is our mission to exceed our customers' and employees' expectations and maintain their loyalty for a lifetime. Philosophy / 1,2,3,4,5 The Rydell philosophy is based on five areas that we believe are critical to business success. Those areas are: 1. Customer Enthusiasm Completely satisfied customers who recommend us to family and friends. 2. Employee Satisfaction We attract the best and they stay with us long term. 3. Financial Performance We are profitable and use our capital wisely. 4. Market Penetration We sell lots of everything. 5. Ongoing Improvement Every day is a starting point from which we improve. Our philosophy holds that each area is of equal importance. They are all inter-related and overlapping. We continually strive to reach a level of excellence in each of them. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, customer enthusiasm will always carry the most weight.